The Toronto Star recently published a feature with Dr. Lista all about CoolSculpting. They wanted to know: why are so many men are attracted to this non-surgical fat freezing procedure?
The article’s author Robert Cribb (pictured here with The Plastic Surgery Clinic RN Jenny and our actual CoolSculpting patient, Josh, at our Toronto clinic) explains that men everywhere have been looking to find the right balance in the pursuit of six pack abs and a six pack of beer among friends. One common thing we hear from both male and female CoolSculpting patients is that they’ve tried everything. They’ve stuck to healthy diets, worked out regularly, and managed to maintain an overall weight that they’re happy with. But still, not matter how hard they try, they find they have those unwanted, stubborn pockets of fat around their midsection, back, or thighs. No matter how hard they try to follow the strictest lifestyle parameters, it just won’t go away.
That’s where revolutionary CoolSculpting comes in. Developed by scientists at Harvard, this groundbreaking treatment uses the science of cold to eliminate fat cells for good. Our patients love it because there’s no surgery and no downtime required. For one hour, consistent cold temperatures are applied by the CoolSculpting applicator to the targeted areas of unwanted fat. Because fat freezes at higher temperatures than water, only fat cells are killed while the surrounding tissues are left unharmed. Over the three months that follow a CoolSculpting treatment, the body naturally processes and eliminates these dead cells, eventually revealing a more trim and contoured silhouette.
As Dr. Lista explains in the article, half of the patients who visit The Plastic Surgery Clinic for CoolSculpting appointments are men who are usually targeting stubborn fat around the love handles, abdominal, and back areas. This even gender split is not something Dr. Lista sees in any other cosmetic or surgical procedure performed at the clinic. “Men are kind of chicken so they don’t like have to have surgery,” he says. “This is something you can do on your lunch break.”